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Art for business’ sake

Publication: The Daily Echo
Date: Tuesday, June 3, 2003

The Beatrice Royal Gallery was the setting for a cocktail party with an artistic twist, thrown by Hampshire marketing and design agency LeePeckGreenfield.
Although the Southampton-based agency didn’t pay for hundreds of naked models to lie down in front of the entrance to generate publicity, it did create quite a stir with its six-foot ice sculpture.

Top local artist Sarah Misselbrook was a special guest at the event which explored the overlap between art and business, and more than 200 guests from all over the region flocked to the venue.

The party was inspiration for anyone looking for imaginative concepts, and according to LeePeckGreenfield’s managing director Stuart Greenfield the message was well received: ‘There’s nowhere better than an art gallery to spark conversation in a social event, and we thought it would also serve a useful purpose when we bring our business contacts together.’